New Campaign Management

With the race condition and packaging as they are, can not dipungkri, if ATPM more enjoy the championship one race make him (OMR) compared to a lot of money for mengelontorkan Kejurnas.

The reason for this classic. Value OMR campaign more effective. With OMR, be sure the product manufacturer better known by the public.

Therefore, even without prompting, the manufacturer must make the race OMR. Because the race is still a motorcycle arena most effective campaign. Not surprisingly, the billions of dollars would have thrown the race for quality menghajat.

Its purpose, to imprint on society. Because the imprint, the public became curious mind and will dipromo products are bike manufacturers. After the curious, the community was purchased. Manufacturers like products sold. some advantages for making OMR aside again. Once perputarannya about.

Hence, not only big ATPM like Honda and Yamaha. Kawasaki had even forced a Ninja OMR held some time ago. The goal is clear, "We want to embrace the Ninja community. Also, for those more familiar with our products, "added Freddyanto Basuki, Campaign Manager, PT Kawasaki Motor Indonesia.

So, I'm sorry a thousand sorry. Development of the drivers in this OMR, only the positive impact derived from the primary mission of OMR, which is promotion.

Although in practice, it turns out now producers are holding important in coaching business drivers. "Not a few drivers who actually acting out of the country went from a one make championship race event, not the national champion," added Ahmad Jayadi.

This is unhealthy and should be returned to the portion. That the main task of coaching is IMI. While ATPM, only help and encourage drivers to the ideals that have been designed IMI.

Because Kejurnas and OMR clearly different purpose. OMR laden campaign. Manufacturing, held free classes for dipertandingkan anything. Although the class was not in the national championship.

Like Honda Blade 110R class on OMR Honda, Yamaha Jupiter MX Yamaha 135LC at OMR, or Ninja 250 cc class in the OMR Kawasaki.

While Kejurnas, plotted refer to the existing race and clear penjenjangannya. Example from Kejurnas MotoPrix, toward Indoprix then to Asia.

Despite different goals, in fact still be sought again to clear the intersection. Provided Kejurnas IMI can work on campaigns that have high value and efficient direct for ATPM.

Bagiamana way? Please fathers think!

Writer / Photo: Ipunk / Doc. MOTOR Plus